Discover introduced this week that its bank cards will now be accepted at high-end department shops Neiman Marcus and Bergdorf Goodman. Discover Card has been accepted at sister firms Neiman Marcus Direct, Final Name, Cusp and Horchow for a number of years, however till now you couldn’t whip out the Discover Card in a Neiman Marcus retailer.
One of many largest hindrances to Discover Card being really seen as one of many large boys within the bank card area has been the truth that fewer shops settle for Discover than Visa, MasterCard or American Specific. From a client perspective, Discover has all the time appeared like a minor-league bank card. This deal is one other step towards rising the credibility of the Discover Card model.
In a press launch, Jim Gold, President, Specialty Retail, The Neiman Marcus Group, stated “By including Discover as one other fee choice, Neiman Marcus continues to offer prospects extra flexibility and comfort at the purpose of sale”. In reality, that is in all probability extra necessary for Discover than it’s for Neiman Marcus.